Share Your Story — Sales to Leader

"I shared the mistakes that shaped me. Now I'd love to hear yours. With your permission, the best stories may be shared to help the next generation of first-time sales leaders."

— Matt Dunford, Author

Putting It Into Practice — Three Questions

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Don't fill this out if you're human:

The Situation

What challenge, mistake, or uncomfortable situation were you facing?

The Principle or Framework

Which principle or framework from the book did you use — and how?

The Result

What changed as a result — for you, or your team?

How would you like to be credited? *

Your Email (optional)

I give permission for Sales to Leader to edit and publish my story in books, articles, newsletters, and other Sales to Leader content, credited as I've entered above.

Thank you for sharing.

Every story submitted helps another first-time leader feel less alone. I read every one personally.

— Matt

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Your privacy matters. Only the credit you choose to give will be published alongside your story — nothing else identifying you is shared. Submissions may be lightly edited for clarity and length. Your email will only be used to notify you if your story is featured — nothing else.