You were good at sales.
Then you became responsible for everyone else's.
Suddenly you're managing different personalities, having difficult conversations, dealing with underperformance, trying not to micromanage — and still expected to deliver the number.
There's plenty of leadership advice out there.
But what should you actually focus on next?
That's what Foundations is for.
Gartner found sales managers with clarity about their responsibilities are 3.2× more likely to have strong team performance.
Foundations helps you work out what actually matters in your role, with your team — and turn it into a practical 90-day plan.
This isn't a generic coaching conversation.
Before we meet, you'll complete the Sales to Leader Transition Assessment and a short questionnaire about your role, your team, and the challenges you're facing.
Then we'll spend 60 minutes together working through what's really happening — and turn it into a practical 90-day leadership plan.
Thirty days later, we meet again for 30 minutes — not a courtesy call, a working session. What did you actually do? What happened when you did it? Where do you need to adjust?
- Review your Sales to Leader Transition Assessment
- Identify your 2–3 biggest leadership blockers, across Mindset, People, Decision Making and Team Ownership
- Work through the real challenges you're facing with your team
- Use relevant Sales to Leader frameworks to help you think differently
- Decide what needs to change — and what doesn't
- Build clear 30, 60 and 90-day priorities
- Agree the actions you'll take immediately
- Retake your Sales to Leader Transition Assessment and see what has shifted since we started
- Review what you actually did against your plan
- Work through what happened when you tried it — including what didn't go to plan
- Adjust your priorities based on real experience, not guesswork
- Leave with a clear, updated plan for the next 60 days
- Two 1:1 coaching conversations — 60 minutes, then a 30-minute follow-up 30 days later
- Your Sales to Leader Transition Assessment, before Conversation One and again at Conversation Two
- Your personal 90-day leadership plan, built around your actual team and situation
- Access to the relevant frameworks from the 7 Sales to Leader Framework Worksheets
- Clear next actions after both conversations
- A revised plan for the next 60 days, built from real experience
Two focused 1:1 coaching conversations.
Your personalised 90-day leadership plan.
30 days of real-world application.
A follow-up to review what happened and reset the next 60 days.
No generic leadership theory. No pretending I know more about your team than you do. One focused process to work out what matters most, turn it into a plan, and see what happens when you actually put it into practice.
Your first 90 days shouldn't be guesswork.