Free Sales Leadership Assessment

Sound familiar?

You're now judged on what your team achieves, not on what you do yourself.

That means conversations you'd rather avoid, decisions without every answer, and knowing when to coach and when to step back.

Most sales managers are given the title and left to work it out alone. This assessment gives you a starting point.

Managers matter enormously.

At least

70%

Managers account for at least 70% of the variance in employee engagement across business units.

Gallup

Watch first

What you'll get, and how to use it.

I walk through the assessment and the toolkit you'll receive.

Prefer to get straight on with it? Take the assessment.

What it measures

Four areas that shape how you lead.

You rate twelve statements about how you work today. Your results show where you're strong and where to start.

Mindset

How you see the role, and what you measure your own success by now.

People

How you build trust, coach your team and handle the harder conversations.

Decision Making

How you make the call when you don't have every answer.

Team Ownership

How far your team owns its results, and how much still runs through you.

What your results look like

Example only

Your Leadership Snapshot

58%

You're in the thick of the transition.

This is your Day One. Come back in 90 days and take this again, and you'll see exactly how far you've come.

Mindset6.3/10

People7/10

Decision Making5.7/10

Team Ownership4.3/10

Your free toolkit

Your results are the start. The toolkit is how you act on them.

The First 90 Days Toolkit opens when you complete the assessment. Every PDF is fillable, so you can complete it on your phone, tablet or computer, or print it.

Workbook

The First 90 Days Workbook

Three leadership reflections, at Day 30, Day 60 and Day 90. Each opens with a short exercise before the reflection questions.

Preview of the C.S.B.I.A. framework worksheet

7 framework worksheets

Put a framework to work

Pick what you need. Each worksheet helps you turn one framework into something you actually do with your team.

Reference guide

The 15 Principles: Applied

Every Sales to Leader Principle expanded: what it means, what it looks like in practice, and one action to take straight away.

The seven framework worksheets

The C.S.B.I.A. Framework The Potential Test The Effort Match Test Catch the Rain The Step Back Test The Empty Room Test When The Rulebook Runs Out

Take the Assessment to Unlock It →

Free. Opens automatically once you've completed the assessment.

How it works

From where you are to what to do next.

Measure, act, then measure again.

Take the assessment

Rate twelve statements from 1 to 10, as honestly as you can. It takes about three minutes.

See where you stand

Your snapshot shows an overall score and your result in each of the four areas.

Start on the toolkit

The First 90 Days Toolkit gives you a workbook, worksheets and a principles guide to put it into practice with your own team.

Then retake the assessment after 90 days and see what has moved.

Who built this

Matt has spent over 20 years leading sales teams across retail, telecoms and channel sales, including at corporate Apple. He wrote OH SHIT, I'M THE SALES MANAGER to share the practical lessons from the job, and built this assessment and toolkit as a place to start.

Matt Dunford · Sales to Leader

OH SHIT, I'M THE SALES MANAGER book cover

Questions

Before you start.

Who is it for?

Anyone leading a sales team, whether you're new to the role or years into it, and whatever your route in: top performer, internal move, external hire or accidental manager.

Is it really free?

Yes. The assessment is free, and so is the First 90 Days Toolkit that opens when you complete it.

Why do you ask for my email?

You enter it at the end, after the twelve statements. It's where we send your results and unlock your First 90 Days Toolkit, and it lets you retake the assessment after 90 days and compare your new results with today's. You'll be asked to confirm your email once.

How accurate is it?

It's a self-assessment: your own view of how you lead today, not an independently validated measure. Its value is in showing you where to start, and in letting you compare your own scores after 90 days.

How long does it take?

About three minutes. There are twelve statements, and you rate each one from 1 to 10.

What do I do with the results?

Start with the toolkit and put the area that matters most into practice in your own team. If you'd like support doing that, you can work with me one to one.

Measure how you lead as a sales manager.

What you'll get, and how to use it.

Four areas that shape how you lead.

Your results are the start. The toolkit is how you act on them.

From where you are to what to do next.

Before you start.

Three minutes to see where to start.