The book gives you the frameworks.
The workbook gives you the structure.
But there's a gap between knowing what to do and doing it — whilst the targets are live, your team is watching, and nobody is checking whether you've actually changed anything.
That gap is where most new sales managers stall. Not because they lack the information. Because nobody is holding them to it.
The Transition Programme closes that gap.
Gallup found managers trained in effective management and coaching saw 20–28% improvements in performance metrics, while their teams experienced up to 18% higher engagement. The effects were still evident 9–18 months later.
Ninety days. Live coaching. A small group of eight.
You start with the Sales to Leader Transition Assessment, so we know exactly where you are on day one. You finish with the same assessment, so you can see what actually changed.
Only 26% of sales professionals receive 1:1 coaching at least weekly, according to Salesforce's State of Sales research.
The journey:
- Your Assessment results, reviewed together — Mindset, People, Decision Making, Team Ownership
- Your specific weak areas identified, honestly
- Your personal 90-day plan, built around your actual team
- Share your specific starting point — former peer, external hire, built the team, returning manager
- Learn what's universal about trust-building, and what's different for your route
- Practice in a breakout with people in the same situation as you
- Accountability check against your 90-day plan
- Deep-dive on your actual weakest dimension
- Problem-solve a real, current situation you're facing
- Learn the C.S.B.I.A. framework
- Role-play using real situations from the group
- Commit to having one real conversation before Week 8
- Review what happened after Week 6's conversation
- Reassess which dimension needs the most work now
- Coach through whatever's live for you today
- Learn the Catch the Rain framework
- Design one specific accountability structure for your own team
- Commit to implementing it before Week 12
- Retake the Transition Assessment
- Compare your before-and-after scores together
- Build your 12-month leadership plan
- Become a Transition Graduate — receive your certificate and badge
Mapped to what your Assessment actually measures:
You'll also have full access to the Toolkit throughout — the Workbook, the Framework Worksheets, the Principles: Applied. These are already free. The real difference here isn't the materials. It's using them live, in the room, with a coach and a group holding you to them.
- Had the difficult conversation you've been avoiding — and more confidence to have the next one sooner
- A team that starts bringing you solutions, not just problems
- Real evidence that stepping back doesn't mean losing control — your own assessment scores, not just a feeling
- Clarity on the 2–3 things actually holding you back, instead of fifty ideas you'll never use
- A 12-month leadership plan, not just a 90-day one
For people preparing to lead — or in the early stages of leading — a sales team.
The programme is built primarily around the first year, but the route in doesn't matter:
- You were the top performer and got promoted
- You were the steady one and got promoted
- You moved across from operations, support, marketing or customer success
- You were hired in from outside to lead a team you've never met
- You built a team without anyone formally promoting you
- You've managed before, stepped back, and you're back in the seat
Different starting points. Same seat. Same problem.
What matters is that you're responsible for a sales team's numbers, and nobody prepared you for it.
This won't be the right programme for everyone.
It's probably not for you if:
- You're looking for sales techniques or help closing more deals
- You want training on CRM, forecasting or pipeline management
- You're looking for broad, theory-led leadership training
- You've been leading sales teams successfully for years and have already made the transition
- You want to collect frameworks without putting them into practice
This programme is for people actually making the transition — and prepared to do something differently as a result.
This isn't general management training. It's specifically about leading a sales team — making judgement calls and learning to get results through other people, not managing a function in the abstract.
The first cohort is deliberately small.
That's not a marketing device. It's because I'd rather coach a handful of people properly and build real evidence than run something large and unproven.
That won't change as more cohorts run. This stays small by design, not just at launch — the coaching and the direct access only work if the group does.
Places will be limited. Waitlist members hear first.
- 4 private coaching sessions
- 3 live cohort workshops
- Your personal 90-day leadership plan
- The Transition Assessment, before and after
- Full Toolkit access throughout
- Support between sessions
- Your 12-month leadership plan
- A numbered Certificate of Completion
- A shareable Sales to Leader Transition Graduate digital badge
No. The route in doesn't matter — top performer, external hire, internal transfer, or building your own team from scratch. Many people arrive via the book, but it's not a prerequisite.
The first cohort is deliberately small, and places are limited. If it's full, waitlist members hear first when the next one opens — joining now puts you in line.
Yes. The Toolkit and Assessment are free and available to everyone. The Transition Programme is live coaching built around them — the implementation, not just the materials.